Posts Tagged ‘Business’

Tips for Creating a Client Attracting Website Fast

Many people spend months on their website and this
substantially delays their ability to build their business.

I have an important message for you.

YOUR WEBSITE SHOULDN’T TAKE MONTHS TO COMPLETE

If you remember, in the past I’ve suggested that you need
these pages to get started:
- a home page
- an about me page
- a service page
- and a contact me page.

Four pages to get your website up and running.
put everything aside and commit to getting it done.

If your website is complete,
take time this week to review it and make updates.
Perhaps you need to update your special offer,
your home page message, or even review it
for typos and grammatical errors.

If you don’t have a website, make this a priority.

Although a website will typically NOT get you business,
it definitely will legitimize you as a business owner.
It is also a powerful tool for collecting names of prospects
who are interested in your special offer.

I’ve seen the development of a website
hold people back more than enything else.
They are waiting for the perfect look,
and the perfect message.

Do not wait!  The quest for perfection will keep you stuck.
Get your site up, and you can change it later.
In fact, you will change it later.  Guaranteed.

Your website can be as simple as a home page,
an about me page, and a generic services page.
And make sure you clearly have a way for your visitors to reach you.
Later you can add an FAQ (frequently asked questions),
a resource page, events page, etc.

Here are a 5 important tips for creating your web site:

1. Make your home page be about your market,
NOT about who you are.  Also, a short homepage
is better than a long one.
YAY, that makes it easier for you!

What goes on your home web page:

- What are their problems?

- What are the ramifications of those problems?

- How are you the one to save the day?

- How are your products and services the answer to their problems?

Do this in 250 words or less.

DO NOT PUT TOO MUCH INFORMATION ON YOUR HOME PAGE.
LESS IS MORE.

2. Remember to have your website reflect the
brand you created in recent weeks. Simple, clean,
colors and images that reflect your brand.

3.  Have a compelling free gift and an opt-in box
for people to give you you their contact information.  Do
not give your special offer away without getting your visitors’
contact information.

4. Have a professional photo of yourself on your home page.  With the rise of internet business and skeptical buyers, people feel more comfortable if your site is warm and inviting, speaks to their needs, and shows them who they are entrusting their contact information to.

5. Your other pages – About me, Services and Contact.  To start, stick with the basics – an about me page, a services page and a contact me page.  Get the basics complete for now and then you can add later on.  Remember your goal is to connect with your visitors, establish credibility, show them that you understand them and can meet their needs, and invite them to engage with you further.  Keep your site simple, and keep it about your visitor (remember they’re thinking, WIIFM – what’s in it for me).

Again, your website will change and evolve over time.
Guaranteed.  Do not overcomplicate the process of creating
your web site. Get something going so you have something
to tweak as your message and business solidifies.

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7 Steps to Moving from Idea to Action

When I first started my own business, I was excited!
I had spent 15 years in corporate America and had “escaped”.
I was still sane, not all my hair had turned grey, and now I
had the chance to pursue my dream to be a professional coach,
and help people realize their own dreams.

Business started out better than I had expected. I was making
great contacts, connecting with people, getting clients, and business
was growing fast! With all the momentum and excitement of a
growing business, I started coming up with many great ideas on
products I could develop, workshops I could teach, and articles
I could write. Daily and weekly the ideas would come fast and
furious, and they were brilliant! I would literally feel overwhelmed
with excitement of ALL the things I could do!

But as the days and weeks went by, I noticed that the ideas were
coming, but the action was NOT. It was exciting, but then I realized
that this flood of brilliance was actually paralyzing me. How could
so many ideas containing so much opportunity be paralyzing me?

The ideas were so creative and forthcoming, but I couldn’t decide what
to do first, nor focus long enough to develop and implement a plan.
I started to feel scattered and was becoming less productive.

It wasn’t until I explored this further that I realized this is a
common phenomenon with new entrepreneurs. It’s a phenomenon I
call “Idea Overload.” The bottom line is, while our never ending
well of ideas could be an incredible asset, many entrepreneurs end up wasting so much time in the idea generation phase, they never end up getting anything done. Soon they are falling further and further behind.

To help get control of my “Idea Overload,” and use my ideas to grow my business, I developed 7 Steps of Moving From Idea to Action. They are:

  1. Keep an idea journal – Get your ideas out of your head and onto paper. This will free up your mind to receive new ideas and allow you to focus on the ones that are most important. It will also take away the fear you may forget those ideas because now they are documented for when you are ready to pursue them.
  2. Accept that you DO NOT have to act on all your ideas NOW – You will then be able to release the stress of that urgent feeling to act immediately because you KNOW your ideas will be there when you are ready.
  3. Get clear on your “what” and “why” - You have to be clear on what you want in your business and why. This will open your mind to bring new ideas that tie to these goals. When you can tie your ideas to your bigger goals, you can focus in on what you should pursue.
  4. Prioritize – Choose one or two ideas that best align with your “what and why” and stick with them. Don’t panic! Your other ideas are still there and you can pursue them once you have accomplished the others first.
  5. Make a plan and GET TO IT - Don’t wait for your plan to be perfect to take action. In fact DON’T ALLOW for it to be perfect before you start. It’s going to change anyway! Yes, it’s important to have some idea of where you are going, but only to act as a guide. If you wait for it to be perfect, you will be stalled in the planning phase and won’t move into the action phase. This is the key! Get to it RIGHT AWAY! The longer you wait, the less likely you will act!

  6. Schedule time in your calendar and do something everyday – Commit to doing something toward your ideas everyday. It is imperative to put it in your calendar, in INK, and treat it as a high priority item.
  7. Expect obstacles and DON’T GIVE UP – We all know that anything worth having is going to have its challenges. Challenges, however, can be the killer of action. When we hit a road block, the frustration and additional effort to overcome the road block could be the one thing that stalls us. Resolve to expect challenges, meet them as they come, and don’t give up.

These 7 steps will shatter your “Idea Overload” and take you from inaction to action. Make up your mind to do something with your brilliant ideas!

When you act upon your ideas, you’ll gain confidence, inner security, self reliance, and a willingness to take action again when future occasions arise. When “Idea Overload” overcomes you and you don’t act, you lose confidence and will be less inclined to take future risks when opportunities arise. Activity feeds one, inactivity feeds the other.

NOW is the magic word of success. Resolve to go out and do something with your ideas TODAY.

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How to Write a Great Article Fast

Here is a simple, yet very effective outline
for writing your article:

1.  Open - Address the problem and tell them
what solution you will provide.  Here is an example:

“Do you sometimes feel like life
is controlling you instead of
you controlling it?
Like there is never enough time
to get it all done, and with no end in sight?
The evolution of technology
is supposed to make things easier and faster,
but instead we just add more to our already
overflowing plates.
Then at the end of the day,
we plop down with barely enough energy
to put up our feet knowing that
tomorrow brings more of the same -
scratching things off a never ending
‘to do’ list.

If this sounds like you,
and you are ready for a change,
here are 5 simple strategies
you can implement right away so your
‘to do’ list gets complete,

you feel ahead of the game,
and you have energy and enthusiasm
at the end of your day:”

1. Body - Provide the solution by sharing
a paragrah or two about each of the 5 tips.
Number or bulletize your tips.

2.  Close – Sum up your article and give a call to action.
Here is an example of a close:

“By implementing these 5 tips
you will notice a dramatic difference
in your stress level, energy level
and happiness level.  Afterall,
today’s technology and latest gadgets
are designed to make life easier,
not to add more things to your already
overcrowded plate. So make a conscious
effort not to replace one completed task with
more ‘to dos’.”

3.  Bio - Add a paragraph about yourself, a
a link to your website, and contact information.

4.  Title – Give it a catchy title, and you are good to go.
Often times when you are writing, your title
will magically appear.

5. Call to Action – You may want to add a simple
call to action that gives people another resource or tells them
how they can engage with you further.

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