Posts Tagged ‘Building a website’

Tips for Creating a Client Attracting Website Fast

Many people spend months on their website and this
substantially delays their ability to build their business.

I have an important message for you.

YOUR WEBSITE SHOULDN’T TAKE MONTHS TO COMPLETE

If you remember, in the past I’ve suggested that you need
these pages to get started:
- a home page
- an about me page
- a service page
- and a contact me page.

Four pages to get your website up and running.
put everything aside and commit to getting it done.

If your website is complete,
take time this week to review it and make updates.
Perhaps you need to update your special offer,
your home page message, or even review it
for typos and grammatical errors.

If you don’t have a website, make this a priority.

Although a website will typically NOT get you business,
it definitely will legitimize you as a business owner.
It is also a powerful tool for collecting names of prospects
who are interested in your special offer.

I’ve seen the development of a website
hold people back more than enything else.
They are waiting for the perfect look,
and the perfect message.

Do not wait!  The quest for perfection will keep you stuck.
Get your site up, and you can change it later.
In fact, you will change it later.  Guaranteed.

Your website can be as simple as a home page,
an about me page, and a generic services page.
And make sure you clearly have a way for your visitors to reach you.
Later you can add an FAQ (frequently asked questions),
a resource page, events page, etc.

Here are a 5 important tips for creating your web site:

1. Make your home page be about your market,
NOT about who you are.  Also, a short homepage
is better than a long one.
YAY, that makes it easier for you!

What goes on your home web page:

- What are their problems?

- What are the ramifications of those problems?

- How are you the one to save the day?

- How are your products and services the answer to their problems?

Do this in 250 words or less.

DO NOT PUT TOO MUCH INFORMATION ON YOUR HOME PAGE.
LESS IS MORE.

2. Remember to have your website reflect the
brand you created in recent weeks. Simple, clean,
colors and images that reflect your brand.

3.  Have a compelling free gift and an opt-in box
for people to give you you their contact information.  Do
not give your special offer away without getting your visitors’
contact information.

4. Have a professional photo of yourself on your home page.  With the rise of internet business and skeptical buyers, people feel more comfortable if your site is warm and inviting, speaks to their needs, and shows them who they are entrusting their contact information to.

5. Your other pages – About me, Services and Contact.  To start, stick with the basics – an about me page, a services page and a contact me page.  Get the basics complete for now and then you can add later on.  Remember your goal is to connect with your visitors, establish credibility, show them that you understand them and can meet their needs, and invite them to engage with you further.  Keep your site simple, and keep it about your visitor (remember they’re thinking, WIIFM – what’s in it for me).

Again, your website will change and evolve over time.
Guaranteed.  Do not overcomplicate the process of creating
your web site. Get something going so you have something
to tweak as your message and business solidifies.

Tags: , , , ,