Posts Tagged ‘Building a List’

Tips for Creating a Client Attracting Website Fast

Many people spend months on their website and this
substantially delays their ability to build their business.

I have an important message for you.

YOUR WEBSITE SHOULDN’T TAKE MONTHS TO COMPLETE

If you remember, in the past I’ve suggested that you need
these pages to get started:
- a home page
- an about me page
- a service page
- and a contact me page.

Four pages to get your website up and running.
put everything aside and commit to getting it done.

If your website is complete,
take time this week to review it and make updates.
Perhaps you need to update your special offer,
your home page message, or even review it
for typos and grammatical errors.

If you don’t have a website, make this a priority.

Although a website will typically NOT get you business,
it definitely will legitimize you as a business owner.
It is also a powerful tool for collecting names of prospects
who are interested in your special offer.

I’ve seen the development of a website
hold people back more than enything else.
They are waiting for the perfect look,
and the perfect message.

Do not wait!  The quest for perfection will keep you stuck.
Get your site up, and you can change it later.
In fact, you will change it later.  Guaranteed.

Your website can be as simple as a home page,
an about me page, and a generic services page.
And make sure you clearly have a way for your visitors to reach you.
Later you can add an FAQ (frequently asked questions),
a resource page, events page, etc.

Here are a 5 important tips for creating your web site:

1. Make your home page be about your market,
NOT about who you are.  Also, a short homepage
is better than a long one.
YAY, that makes it easier for you!

What goes on your home web page:

- What are their problems?

- What are the ramifications of those problems?

- How are you the one to save the day?

- How are your products and services the answer to their problems?

Do this in 250 words or less.

DO NOT PUT TOO MUCH INFORMATION ON YOUR HOME PAGE.
LESS IS MORE.

2. Remember to have your website reflect the
brand you created in recent weeks. Simple, clean,
colors and images that reflect your brand.

3.  Have a compelling free gift and an opt-in box
for people to give you you their contact information.  Do
not give your special offer away without getting your visitors’
contact information.

4. Have a professional photo of yourself on your home page.  With the rise of internet business and skeptical buyers, people feel more comfortable if your site is warm and inviting, speaks to their needs, and shows them who they are entrusting their contact information to.

5. Your other pages – About me, Services and Contact.  To start, stick with the basics – an about me page, a services page and a contact me page.  Get the basics complete for now and then you can add later on.  Remember your goal is to connect with your visitors, establish credibility, show them that you understand them and can meet their needs, and invite them to engage with you further.  Keep your site simple, and keep it about your visitor (remember they’re thinking, WIIFM – what’s in it for me).

Again, your website will change and evolve over time.
Guaranteed.  Do not overcomplicate the process of creating
your web site. Get something going so you have something
to tweak as your message and business solidifies.

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Think Outside the Box – Try these Marketing Ideas

It’s time to abandon the classical side of marketing and start being inventive with your marketing strategy.

Marketing is constantly evolving. Some of the up and coming marketing strategies are good and some are just bad. There is so much competition and so many options out there, it is easy to get confused.

Surprising your audience with something new and interesting is a great marketing solution. Here are some fresh and unconventional methods to think about trying:

Build on Your Current Community or List

Look at your customers as a way to spread your message. When you send out newsletters or post blogs on your website, give them an easy way to share with their friends and ask them to do it. You could say, “If this information has been helpful, share it with your friends by clicking below (or forwarding this message).” It’s one thing to get new customers in traditional ways, but it’s another to find them in new and innovative ways. Word of mouth may be an old trick, but finding a new way of spreading it is a great strategy.

Know Where Your Customers Are

Knowing where your clientele frequents can help you figure out how to best position your marketing. There may be websites on the net that you never would have considered advertising on, but if your target market frequents them, there’s a good bet that you could gain some new customers by advertising on those sites.

Make Personal Connections

Think about personalizing the products that you market or arranging to have them personalized for your customers. If your product is digital, perhaps include a personal note with each purchase, or a free gift. Simple gestures like these can go a long way toward your building personal connections with your clients.

Make Saying Thank you Special

Thank your clients in some way, whether it be big or small. Send out digital gift cards, no strings attached. Or set up a points program and offer rewards to customers based on their points level. Thanking someone by giving something back says something to your clients. It resonates because it makes them feel special and appreciated.

The Internet is Powerful – Don’t Underestimate It

Do something innovative with videos and post them online. Shares on the internet make people more recognizable now than ever before. The 21st century’s version of word of mouth can be very powerful indeed.

Infographic Marketing

Infographics are very popular but be sure to use them correctly. When used correctly, you can more easily deal with the limited attention span of consumers caused by the surge in social media and technology. Words have become less effective of late and communication via multimedia is continually on the rise. Infographics are a fantastic way to explain a topic, or provide information in a fun and interesting way. Also, infographics can spread like wildfire online due to social media shares, media outlet exposure, and infographic directories. Be sure that you use good data and it is not just a throw away survey you scrapped together in the eleventh hour. Finally, if you decide to hire someone to create it for you, ensure that person knows their craft – ask for sample of their work before you hire them.

Affiliate or Referral Programs

Affiliate marketing is one of the best ways to attract sales and traffic. You can do this without any out of pocket expense. These programs involve paying for leads or sales that others send your way, rather than paying for client acquisition up front. You’re not just saying “thanks”, you’re actually giving them something.

People Hate Ads, But Not If They’re Creative

This doesn’t mean putting more creativity into your ad’s artwork. Innovative marketing requires an eye for parallels. If you can pull it off it’s great publicity for your business. People remember what’s different, even if it is clearly advertising a product.

Thinking Creatively.

You might get lucky…your same ideas from last year might just keep working. However, often they don’t. The novelty of new advertising doesn’t keep its novelty for very long. Businesses these days need to regularly consider changes to their existing methods of advertising to both current and potential customers. Being aware of common marketing mistakes is very important. Also of utmost importance is to always be looking ahead for new and lucrative possibilities in marketing that might not have worked previously, but in today’s climate, they just might be the thing.

Try thinking outside the box for your marketing strategies. You might just stay one step ahead of the competition and bring a pleasant surprise to your customers.

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Marketing Strategy: Be a Thought-Leader

Trust is the #1 question on the mind of any prospective client.

In order for someone to purchase your products or services, a prospective client must first feel that they can trust you. Waiting until we’re talking about the sale is a big disservice to ourselves and our prospects. A good way to build this trust is to set yourself up as a thought-leader.

Being a thought-leader is providing valuable information, fresh ideas, new perspective, or solutions to ongoing problems. The key is to get inside the heads of your best customers and prospects so you can find out what you need to know. If you learn what issues they are struggling with, you will be able to design the content that will be the most help to them.

Thought leadership in marketing is a way to build trust and show that you’re a valuable resource to your prospective clients before they actually require your services. As a thought-leader, or expert, your prospective market will turn to you for the information and guidance they seek.

Knowing your target market is essential to succeeding as a thought-leader. Key questions to ask yourself: What do they want and/or need to learn? Where do they go for information? How can you become their go-to source?

As a thought-leader, your content will be the answer to their problems. The emphasis should be on sharing your know how without ever mentioning your company or products. Regularly adding value will set you up to be the expert your prospects will seek when a sales opportunity arises. The best tactics for sharing this value-added content are the following:

-Blogs
-White Papers
-E-books
-E-zines
-E-newsletters
-Infographics
-Facebook
-Linkedin
-Twitter
-Webinars/Seminars
-Research and Survey Reports
-Podcasts and YouTube Videos
-Charts and Graphs
-Wiki’s, Forums, and Groups

Positioning yourself as a thought-leader is a powerful marketing strategy. Become a known expert for the beneficial information you provide to your market.

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How to Never Run Out of Things to Say to Your Prospects and Clients

One of the most important things to do to grow your business is to always be building your list of prospects.

Education based communications, which are communications that provide knowledge and information, are the most effective way to grow your list and keep your prospects interested and engaged, and ultimately convert them to clients.

There are three types of communications that you can offer to your target market to attract, nurture and convert them to clients.

If you identify the topics that your target market is most interested in using these three categories, you will never run out of things to say to your prospects and clients!

And how would that feel?! Pretty good, huh?!

So let’s take a look:

1. Core topics are those that are at the top of your prospects’ list of needs, wants, interests and concerns. They are the topics that keep them up at night, that they are researching the internet,talking to their friends about, seeking answers to, and spending money on. You do not have to specialize in all the core areas on interest, but you want to specialize in some.

For example, say you are a relationship/parent coach. You have determined that your target market’s greatest needs are:

* Effective communication and conflict resolution

* Being in alignment when parenting

* Keeping their romance alive

* Managing finances and preparing for college/retirement

Given these needs, you may determine that you feel confident to coach them on the first three areas, but do not feel best equipped to coach them around their finances.This is completely o.k.

You have two choices – you can choose to not offer coaching around that topic OR you can bring in an expert to team with you in that area.

2. Complimentary topics are those that your target market have an interest in, but are not at the top of their list.

For example, you may be a weight loss consultant who can help people with their greatest issues of:

  • The constant up and down battle, the frustration that come with it, and the hopelessness that follows
  • How to eat properly, read labels and count calories
  • Giving them the accountability they need to be successful

However, they may also be interested in cooking classes or healthy recipes. So this can be a complimentary topic that you speak on IN ADDITION TO the core topics.  Again, this can be something you speak and teach about, or bring in someone else who is an expert.

3.  Nice to have topics are those that your prospects and clients are interested in, but will not feel drawn to as strongly. These are the topics that they will invest in if there is nothing else currently pulling at their time and attention.

Be careful not to put too much of your effort here by creating products, services or education that do not create the ‘pull’ that you need to attract, nurture and convert your prospects and clients. These topics are completely o.k., but should not be your primary communications, or product and service offerings.

One of the biggest mistakes that business owners make when communicating with their target market is that they do not have a pulse on the needs of their prospects and clients. They cannot identify the core, complimentary, and nice to have topics, and therefore they often teach on what they ‘want’ to, instead of what their market ‘needs.’

If you are struggling with getting your prospects to respond to your offers, give yourself an honest check, asking which of your products, services and communications fall into these three categories.

Take some time to write down the core, complimentary and nice to have topics for target market. It will help in creating your communication strategy.

Here’s to your greatest success!

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