Archive for the ‘Teleseminars’ Category

Perfect Your Non-Verbal Communication in Workshops – Part 4

Your non verbal communication says a lot even when you are not speaking. This is very important to keep in mind when conducting a workshop or presentation as your participants will respond largely from your non-verbal cues.

This is part four of this series on Perfecting Your Non-Verbal Communication in Workshops. We have covered six other non-verbal techniques: eye contact, head nodding, body movement, posture, proximity and vocal quality.

To read more about these techniques be sure to read our previous posts.

In this final post, we will address the techniques of smile and humor.

Technique #7 – Smile

Say “cheese”! Remember to smile so that both your mouth and your eyes are smiling! When smiling with both your mouth and your eyes, you will look relaxed, and it is then that people will genuinely respond. When you feel relaxed, you will be sending a cue to your participants that they too can feel relaxed.

When someone smiles, they send a powerful message of:

· Happiness
· Friendliness
· Warmth
· Likability
· Affiliation

If you smile frequently, you will be perceived as more likable, friendly, warm and approachable. Smiling is often contagious and participants will react favorably and learn more.

Technique #8 – Humor

Humor is often overlooked as an effective tool for learning. Laughter actually releases stress and tension for both the facilitator and the participants. Develop the ability to laugh at yourself and encourage participants to do the same. It fosters a friendly classroom environment that facilitates learning.

Obviously, adequate knowledge of the subject matter is crucial to your success; however, it’s not the only crucial element. Creating a climate that facilitates learning and retention requires good nonverbal and verbal skills. To improve your nonverbal skills, record your speaking on video tape. Then ask others for suggestions on refinement.

By being aware of these simple facilitation do’s and don’ts, you will improve your skills as a facilitator.

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Perfect Your Non-Verbal Communication in Workshops – Part 3

When conducting a workshop or giving a presentation, what you are saying when you are not speaking actually says volumes. You set the tone for your workshop or presentation and your participants will respond largely from your non-verbal cues.

The proper use of non-verbal communication techniques can really go a long way towards encouraging people to participate in a program. Last time we talked about posture and body movement. This time we will talk about two other important non-verbal techniques, and those are proximity and vocal quality.

Technique #5 – Proximity:

Cultural norms will likely determine a comfortable distance for interaction between people. Look for indications of discomfort when someone feels their personal space has been invaded. Some of these indications include:

· Rocking
· Leg swinging
· Tapping
· Averting gaze.

Typically, in large college classes space invasion is not a problem. In fact, there is usually too much distance. To counteract this, move around the classroom to increase interaction with your students. Increasing proximity enables you to make better eye contact and increases the opportunities for students to speak.

Technique #6 – Vocal Quality:

This aspect of nonverbal communication includes many elements, including:

· Tone
· Pitch
· Rhythm
· Timbre
· Loudness
· Inflection

For maximum teaching effectiveness, learn to vary these elements of your voice. One of the major turn offs for participants in a learning program is a teacher with very monotonous speech. Those who have to listen to such a person perceive them as incredibly boring and dull. Participants consistently report they learn less and lose interest more quickly when listening to someone who has not learned to modulate their voice.

Stay tuned for next time when we will talk about the two final techniques, smile and humor.

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Perfect Your Non-Verbal Communication in Workshops – Part 2

When conducting a workshop or giving a presentation, non-verbal communication speaks volumes. It can affect how participants conduct themselves, and how you act also sets the tone for your workshop or presentation.

The proper use of non-verbal communication techniques can really go a long way towards encouraging people to participate in a program. Last time we talked about two of the eight primary non-verbal techniques that facilitators need to be aware of – eye contact and head nodding. This time we will talk about techniques 3 & 4:

Technique #3 – Posture

Posture is critical when you’re facilitating a training program. There are many aspects to posture, but the most important is how you use your arms.

Here are some things not to do with your arms when facilitating a training program.

· Do not fold your arms as it represents a “closed” posture and lack of confidence.

· Do not place your arms on your hips as this represents superior power and authority.

· Do not do the wounded arm – when one arm is clamped on the other arm but that arm is hanging loose.  This is another form of a “closed” posture.

· Do not put your hands in your pockets as you may start playing with whatever is in your pockets.

The best thing to do with your arms is to use them to express your points in a more animated fashion, but use them with purpose. When you are not using your arms, keep them hanging comfortably at your sides. This may seem awkward at first, but will become more natural as you do it more.

Technique #4 – Body Movement

In addition to your arms, you also want to avoid distracting body movements. When you are facilitating, body movement can be very powerful. You must pay attention not to take away from your facilitation with distractions such as walking too much or pacing around the room. Another distracting gesture is to rock back and forth when you’re standing still. All of these will take away from your effectiveness because people will start paying attention to what you are doing rather than what you are saying. Be sure you are moving with purpose.

You also communicate a variety of messages by the way you walk and talk, or stand and sit. Standing erect and leaning forward slightly can send a message to participants that you are approachable, receptive and friendly. If you speak with your back turned or looking at the floor or ceiling, this indicates a level of disinterest whether you intent it or not. These movements should be avoided. Interpersonal closeness results when you and your students face each other.

Stay tuned next time when we talk about the ever important aspect of proximity and vocal quality.

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Perfect Your Non-Verbal Communication in Workshops – Part 1

When conducting a workshop or giving a presentation, non-verbal communication speaks volumes. In fact, it can dramatically affect how participants conduct themselves in return. Your non-verbal communication sets the tone for your workshop or presentation because what you do often speaks more loudly than what you say, and therefore you want to be aware of the non-verbal cues you are giving, and the tone you are setting.

The proper use of non-verbal communication techniques can really go a long way towards encouraging people to participate in a program. Here are two of the eight primary non-verbal techniques that facilitators need to be aware of when conducting a training program or giving a presentation:

Technique #1 – Eye Contact

We all know that a good leader makes eye contact with people when they are speaking. The same goes for learning environments like workshops. Eye contact is one of the most important elements of interpersonal communication. Eye contact helps control the flow of communication, and it also signals the level of interest in others.

Furthermore, eye contact increases the speaker’s credibility. Teachers who make eye contact convey interest, concern, warmth and credibility.

With this in mind, you will want to make eye contact with every participant in the workshop and connect with them and make them feel valued and important. Some theories suggest that you can pick out a few people and just speak to them, but as a facilitator in a learning program,  you need to make eye contact with everyone in your workshop.

A powerful technique for making eye contact with everyone in the room is to use the “Lighthouse Technique.”  Think about the lighthouse as a sweeping flash of light that holds your attention.  Same is true with eye contact.  If you sweep the audience with your eyes, staying 2-3 seconds on each person, your audience will feel that you are speaking to him/her personally and ensure their attention.

Technique #2 – Head Nodding

Failing to make gestures while speaking can give people the impression that you are boring, stiff and inanimate. A lively teaching style works to capture a participant’s attention; makes the material more interesting; facilitates learning; and includes a sense of entertainment.

Nodding your head, a key gesture, will communicate positive reinforcement to students and indicate that you are listening. Nodding your head shows that you are understanding what somebody is saying. By showing this understanding, you affirm participants which helps them to feel safe and open up. Also, by not interrupting and allowing some silence, gives them time to formulate their thoughts and get to the point they really want to make. By nodding your head, you are encouraging participants to speak and feel valued.

Stay tuned next time for Part 2 where we will look at techniques 3 & 4.

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5 Ways to Get Control of Your Business

Did you know that most small business owners spend the majority of their first three years in business marketing their business rather than serving their clients?

And then to add to the stress, they worry about the continued expenses and lack of income.  They question if they made the right decision by going into business for themselves, and they wonder if they are going to ‘make it.’

Does this sound familiar? This was me. I spent countless hours each week, spent thousands and thousands of dollars and wondered if I was ‘doing the right thing.’

But when I made the shift from spending the majority of my time marketing, to serving clients, life got a lot easier and business became a lot more fun.

Here are the 5 things I did to get control of my business, control of my time, and thankfully, control of my income:

1. Focus on one single target market.

This is critical. If you identify an accessible target market and determine all the places to reach your target market, you will have more places to reach them than time to do it.
Effectively serving one market is more than a full time job. Multiple target markets means multiple full time jobs.

2. Identify their greatest problems.
How do you get your target market’s attention when there is so much noise and so many other people vying for their attention? 
Ask and answer this simple question:
“What are my target market’s greatest problems, and how can I make it as easy as possible to fix them?”

3. Solve their problems.
Solve their problems through various communications – the written word, audio, video and live speaking/teaching. Give them a lot of great value for free so they can get to know and trust you. Giving value also keeps their attention on you while they are checking you out before doing business with you.

4. Plan your communications.
When solving their problems through a planned communication strategy, you will feel much more purposeful and in control. What will you talk about, when, how often and through what mediums of communication? Planning your communications will make you feel like you are controlling your business instead of it controlling you.

5. Tell them what’s next.
So many business owners don’t tell their potential clients what they want them to do next.  People have to know what you want them to do – otherwise they won’t do it and they surely won’t ask. What is next for them? Do you want them to come to a teleseminar or webinar? Sign up for a workshop? Listen to an audio? Purchase a product or program?
Have a complimentary session with you? Let your clients and prospects know what you want them to do next.

These 5 simple things changed the course of my business.  It didn’t start out this way, but now I have a plan, a purpose, peace of mind, and I don’t feel the need to chase after every strategy that crosses my desk.

Ideas for Follow Up After a Workshop

Whenever you are conducting a workshop, you want to have a plan for what to offer your participants next. You may want them to sign up for a future workshop, sign up to have a complimentary session with you to become a one-on-one client, or join a group program. The key is to have a goal.

Not all your participants will be ready to engage with you further, so you want to have a plan to stay in touch with them.

Here are a few suggestions:

-Follow up with participants by sending them a recent article and personal notes to keep them motivated.

- During the workshop, have each person write one idea they will take away from the workshop. Each week, email one idea that was collected.

- After 6 to 8 weeks have gone by, send out the results from the evaluation again so they will remember the positive effects from the workshop.

- Another great idea is to have each participant write on a blank sheet of paper the answer to the following questions:

o What factors will prevent you from implementing the desired changes?
o What steps can you take to increase the likelihood of changing your behavior?

- Save the papers and mail them to the individuals after 30 days with this question:
o How have you taken the necessary steps to improve yourself?

These are just a few things that will allow you to stay in touch, continue to nurture the relationship and remind the participant that you care.

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Are Your Teleseminars Memorable

Are your teleseminars memorable? Do they deliver great value, engage the senses, and give your participant something tangible to walk away with and apply to their lives?

These are all critical components to making your teleseminar successful. And the more effectively you can create an “experience” for your participants, the more clients you will get, and the more money you will make.

In order to create a memorable “experience” for your participant, your teleleseminar needs to have these three components:

1. Compelling content – A big complaint of teleseminars and other virtual presentations is that they are not interesting. We must build presentations around content that will keep people’s attention, add value to their lives, and won’t feel like it is dragging on.

2. Visuals that support your presentation – Good virtual training has a visual component, even if it is a teleseminar. So we must be aware of some key quidelines for making a good teleseminar or webinar presentation memorable.

3. Sharp presentation skills – Even good classroom presenters can come across over the phone as dull and lifeless. With this in mind, our vocal qualities become even more important when doing a teleseminar. There are some simple things we can do to make sure we are presenting more professionally over the phone.

You can make your teleseminars stand out from the crowd with these three components. To learn more, download our free special offer on how to create, market and facilitate memorable training programs at

Teleseminar Faux Pas

Have you ever been on a teleseminar
where you hung up half way through the call
because it was a total waste of your time?

Have you ever left a person’s teleseminar
feeling so dissatisfied that you said
you would never return again?

These teleseminar leaders are unknowingly
making faux pas (mistakes) that are costing them
their reputation, their credibility,
and thousands of dollars
in missed sales and new clients.

Here are just a few of the most common
teleseminar faux pas that have people
leaving your teleseminars
feeling uninspired and unimpressed
with your content and delivery:

-Lecturing too much. It’s like the adults in Charlie Brown -
after a while we stop hearing what they are saying
and it sounds like blah, blah, blah.

- Making the program feel scattered and unorganized
with no clear message
– This leaves people feeling confused
and incomplete.

- Too much content – yes, you actually can give too much info!

- Too much focus on yourself and not enough focus on the attendee – Remember, your potential client is thinking, “WIIFM – What’s In It For Me”

- Not engaging the audience – By not engaging the participant,
they cannot retain nor apply what they have learned,
and that leaves a bitter after taste in their mouth.

- Being unprofessional in your delivery -
What you say, when you say it and how you say it
makes ALL the difference.

- Not saying the right things at the right time
when making your offer
When people feel scammed, it is the ultimate reputation killer.
Don’t make this mistake.

Next time you put your teleseminar together, remember these critical mistakes
so you are sure not to make them!

And you will create a memorable and transformational training program.

How to Incorporate Teleseminars into Your Business

Despite our resistance,
if we are working with clients
beyond our local geographical boundaries,
we must accept the fact that
we are in the internet business.
And the sooner we embrace this fact,
the more successful we will be.

At the end of the day,
people want to do business over the internet
with people they have a feel for -
people they can trust.
They want to know there is a real person
on the other end that cares about them
and their issues.
And teleseminars and webinars
(plus other audio and video training)
are a great way to do that.

Here are several important tips
to consider when incorporating
these types of trainings
into your business:

1. Keep in mind that it is always best
to speak to your market
about their greatest issues
and needs.
Giving them a SOLID
(and that is the key word)
sample of you, your teachings,
your philosophies, and your solutions
to their needs will draw them to you.
And you can easily do that via
informational teleseminars
that lead them into the next phase of
engagement with you.

2. Not sure how to create a teleseminar?
Here’s what you do:

-Write down your target market’s
key areas of concern.

-Write down two to three solutions
to those key areas of concern

Here’s an example:

As a marriage coach of parents
with young children, your clients
mostly deal with:
- effective communication skills
- conflict resolutions skills
- keeping the romance alive
- co-parenting skills

In the teleseminar, you will cover
each of these topics briefly by talking about
a few things your prospects
and clients can do to address these areas.

For instance:
- for effective communication,
you talk to them about the importance
of their words, tone and body language.
- for conflict resolution,
you talk to them about active listening,
paraphrasing and clarifying questions
- for keeping the romance alive,
you talk to them about what’s realistic
to expect, the different phases of marriage,
and how to date each other again etc.

- Outline your presentation with
main points and sub-points

Obviously, you cannot go into great depth
within one hour, so you give them a way
to get much more information and
greater support from you in these areas
through your other offers.

3. Use this information and format
to create your teleseminar by delivering
a nice balance of information, combined with
questions, time for reflection
and time for sharing.

4. Use graphics where ever necessary as it
increases retention – HUGE!

5.  Create a compelling title.
For example, a title like
“From Smoldering to Smoking -
4 Simple Secrets to Put the Romance
Back in Your Marriage” will probably get
your target market’s attention.

6.  Create compelling copy to attract
their attention
(use a copywriter
if necessary as it is ALL ABOUT
getting your prospect to your event).

7.  Practice, practice, practice.
Nothing takes the place of preparedness.

8.  At the teleseminar, let them know
how you want them to engage with you NEXT.
They don’t know unless we tell them.

I hope you find this information helpful. Tell us about
your experience teleseminars and webinars.

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Creating Know, Like and Trust with Teleseminars

“Know, like and trust” is a well know phrase in the personal development industry.

But a lot of people have a hard time transferring that into something tangible in their business.

Here are 4 ways that you can use teleseminars to create a know like and trust feeling with your attendees. This results in greater participant involvement and satisfaction, and more people saying “yes” to your product and services offerings.

Imagine a heart divided it into 4 parts:

In the first quadrant is the word ‘Welcomed’. Make the participant feel welcomed. Greet them when they come on the line and call them by name.

In the 2nd quadrant is the word ‘Safe’. Create a safe and positive environment. Tell them they are going to receive valuable information on the call and have fun.

In the 3rd quadrant is the word ‘Involved’ – Whenever possible , seek audience participation and involvement. We teach this in much more detail in our confident telesemianr leader progam, but there are ways to have the participant feel involved without even having a dialog with them. Having people fill in the heart today is one example. Having them reflect and answers questions is another. There are many others that are very effective for involving the participant

In the 4th quadrant is the word ‘Affirmed’. Affirm people and make them feel valued and heard.

- Thank them for participating
- Call them by name.
- Refer back to things they have said.

One of the best ways to create a feeling of know, like and trust, is in a sincere and authentic way, is to send that energy of connection to the people on the other end of the line – whether you directly engage with them or not.

Creating know, like and trust in your business will go a long way toward developing meaningful relationships and building a stronger business. What will you do to create know, like and trust in your business?