How to Create Valuable Content in 30 Minutes or Less

For some people content creation is a welcomed task.
For others it creates panic and doubt.

But in our business, content is a necessity.

You will not be able to build your business
to the level you desire without your ability to
deliver free and paid tips, strategies, how to’s,
and other resources to address your target
market’s needs.

This is non-negotiable.

Content is used for four primary purposes:
- to grow your list
- to nurture relationships
- to convert prospects to paying clients
- to generate income through the delivery of your
products, programs and services.

You will want to have an abundance of content
that you can deliver in various forms
(written, audio, video) to serve these four purposes.

If you struggle with content creation,here are
a few simple strategies to EASILY create tips,
tricks, strategies and how to’s for your
prospects and clients.

1. Start small.
To build your “content creation muscle”,
write something as simple as a “tip” -
a 150-350 word ‘mini article’ that offers
value in the form of strategies, resources,
tips and how to’s that adress your target
market’s needs, interests and wants.
Tips can also be thought provoking
and inspirational.

2. Think of a question that your ideal client
would ask you about their biggest problems
and answer that question.

3. Think of one particular person who is a client
or prospect and write as though you are talking
to them.

4. Answer in a conversational tone.
Write the way you speak. If this is a struggle
for you, try recording your answer and then
transcribe it.

5. Keep it tight. The problem usually isn’t that
we don’t have enough to say, it usually is that
we have too much to say.
Once we get on a roll, the information
keeps coming and coming. We do not
know where to stop. We end up with
too much information and get confused
about what to keep in, and what to
put in another ‘tip’.

Before you write your tip,
think of one, two or three points to share
to answer the question. Then make only
one or two comments about those points.
This is will allow you to keep your tip focused
and tight, and keep you from running away
with too much content.

Following these few simple strategies will help you
to build your “content creation muscle” so
creating new content becomes an easy task.

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One Response to “How to Create Valuable Content in 30 Minutes or Less”

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