Archive for the ‘Client Attraction’ Category

Tips for Creating a Client Attracting Website Fast

Many people spend months on their website and this
substantially delays their ability to build their business.

I have an important message for you.

YOUR WEBSITE SHOULDN’T TAKE MONTHS TO COMPLETE

If you remember, in the past I’ve suggested that you need
these pages to get started:
- a home page
- an about me page
- a service page
- and a contact me page.

Four pages to get your website up and running.
put everything aside and commit to getting it done.

If your website is complete,
take time this week to review it and make updates.
Perhaps you need to update your special offer,
your home page message, or even review it
for typos and grammatical errors.

If you don’t have a website, make this a priority.

Although a website will typically NOT get you business,
it definitely will legitimize you as a business owner.
It is also a powerful tool for collecting names of prospects
who are interested in your special offer.

I’ve seen the development of a website
hold people back more than enything else.
They are waiting for the perfect look,
and the perfect message.

Do not wait!  The quest for perfection will keep you stuck.
Get your site up, and you can change it later.
In fact, you will change it later.  Guaranteed.

Your website can be as simple as a home page,
an about me page, and a generic services page.
And make sure you clearly have a way for your visitors to reach you.
Later you can add an FAQ (frequently asked questions),
a resource page, events page, etc.

Here are a 5 important tips for creating your web site:

1. Make your home page be about your market,
NOT about who you are.  Also, a short homepage
is better than a long one.
YAY, that makes it easier for you!

What goes on your home web page:

- What are their problems?

- What are the ramifications of those problems?

- How are you the one to save the day?

- How are your products and services the answer to their problems?

Do this in 250 words or less.

DO NOT PUT TOO MUCH INFORMATION ON YOUR HOME PAGE.
LESS IS MORE.

2. Remember to have your website reflect the
brand you created in recent weeks. Simple, clean,
colors and images that reflect your brand.

3.  Have a compelling free gift and an opt-in box
for people to give you you their contact information.  Do
not give your special offer away without getting your visitors’
contact information.

4. Have a professional photo of yourself on your home page.  With the rise of internet business and skeptical buyers, people feel more comfortable if your site is warm and inviting, speaks to their needs, and shows them who they are entrusting their contact information to.

5. Your other pages – About me, Services and Contact.  To start, stick with the basics – an about me page, a services page and a contact me page.  Get the basics complete for now and then you can add later on.  Remember your goal is to connect with your visitors, establish credibility, show them that you understand them and can meet their needs, and invite them to engage with you further.  Keep your site simple, and keep it about your visitor (remember they’re thinking, WIIFM – what’s in it for me).

Again, your website will change and evolve over time.
Guaranteed.  Do not overcomplicate the process of creating
your web site. Get something going so you have something
to tweak as your message and business solidifies.

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4 Steps to Creating Predictable Income in Your Business

Imagine if you could plan and predict your income every month. That would be pretty amazing, wouldn’t it?

Out of all the things you can do in your business, planning your income is the one thing that will give you more confidence, enjoyment and peace of mind, than anything else.

Here’s a simple strategy to create consistent and predictable income in your business:

1. Identify your target market’s 3 greatest problems.

Create tips, solutions, resources or other education-based information that you can send to your prospects and clients to address these needs. This can be delivered in various mediums such as the written word using articles or success tips, audio, or short instructional videos.

2. Develop a communication schedule to send out these tips, solutions and resources.

What topics will you address and when? What tip or solution will you send and on what dates?

3. When you deliver the information, promote an upcoming teleseminar or webinar where you will be discussing the topic in greater detail.

Addressing a need, providing tips and other valuable resources to solve that need, and then offering an opportunity for them to come and learn more in a teleseminar or webinar,
is a very compelling offer for your prospects.

4. On the teleseminar or webinar, have a specific program, product or service to promote.

What do you want them to do next? Have a complimentary session with you? Sign up for a program? Buy a product? Come to an event? Have a well thought out
plan for what you want your attendees to do next.

By doing this on a consistent basis and tracking your results, you will be able to plan and predict your income every single month.

Think Outside the Box – Try these Marketing Ideas

It’s time to abandon the classical side of marketing and start being inventive with your marketing strategy.

Marketing is constantly evolving. Some of the up and coming marketing strategies are good and some are just bad. There is so much competition and so many options out there, it is easy to get confused.

Surprising your audience with something new and interesting is a great marketing solution. Here are some fresh and unconventional methods to think about trying:

Build on Your Current Community or List

Look at your customers as a way to spread your message. When you send out newsletters or post blogs on your website, give them an easy way to share with their friends and ask them to do it. You could say, “If this information has been helpful, share it with your friends by clicking below (or forwarding this message).” It’s one thing to get new customers in traditional ways, but it’s another to find them in new and innovative ways. Word of mouth may be an old trick, but finding a new way of spreading it is a great strategy.

Know Where Your Customers Are

Knowing where your clientele frequents can help you figure out how to best position your marketing. There may be websites on the net that you never would have considered advertising on, but if your target market frequents them, there’s a good bet that you could gain some new customers by advertising on those sites.

Make Personal Connections

Think about personalizing the products that you market or arranging to have them personalized for your customers. If your product is digital, perhaps include a personal note with each purchase, or a free gift. Simple gestures like these can go a long way toward your building personal connections with your clients.

Make Saying Thank you Special

Thank your clients in some way, whether it be big or small. Send out digital gift cards, no strings attached. Or set up a points program and offer rewards to customers based on their points level. Thanking someone by giving something back says something to your clients. It resonates because it makes them feel special and appreciated.

The Internet is Powerful – Don’t Underestimate It

Do something innovative with videos and post them online. Shares on the internet make people more recognizable now than ever before. The 21st century’s version of word of mouth can be very powerful indeed.

Infographic Marketing

Infographics are very popular but be sure to use them correctly. When used correctly, you can more easily deal with the limited attention span of consumers caused by the surge in social media and technology. Words have become less effective of late and communication via multimedia is continually on the rise. Infographics are a fantastic way to explain a topic, or provide information in a fun and interesting way. Also, infographics can spread like wildfire online due to social media shares, media outlet exposure, and infographic directories. Be sure that you use good data and it is not just a throw away survey you scrapped together in the eleventh hour. Finally, if you decide to hire someone to create it for you, ensure that person knows their craft – ask for sample of their work before you hire them.

Affiliate or Referral Programs

Affiliate marketing is one of the best ways to attract sales and traffic. You can do this without any out of pocket expense. These programs involve paying for leads or sales that others send your way, rather than paying for client acquisition up front. You’re not just saying “thanks”, you’re actually giving them something.

People Hate Ads, But Not If They’re Creative

This doesn’t mean putting more creativity into your ad’s artwork. Innovative marketing requires an eye for parallels. If you can pull it off it’s great publicity for your business. People remember what’s different, even if it is clearly advertising a product.

Thinking Creatively.

You might get lucky…your same ideas from last year might just keep working. However, often they don’t. The novelty of new advertising doesn’t keep its novelty for very long. Businesses these days need to regularly consider changes to their existing methods of advertising to both current and potential customers. Being aware of common marketing mistakes is very important. Also of utmost importance is to always be looking ahead for new and lucrative possibilities in marketing that might not have worked previously, but in today’s climate, they just might be the thing.

Try thinking outside the box for your marketing strategies. You might just stay one step ahead of the competition and bring a pleasant surprise to your customers.

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10 Epic Content Ideas

It’s true – we are living in the age of content marketing.

This content marketing age has created a plethora of articles all over the web. More businesses get involved every day and this is making the online world a noisy and crowded place. A recent estimate states that 86 percent of business-to-business companies use content marketing.

The competition for attention out there is huge. In order to stand out, you have to make yourself heard and this means going big or going home. Posting blog posts here and there is not enough. You have to get out there with unique and outstanding content that sparks conversation.

In other words, it’s time to go epic.

Below are 10 monumental content ideas to implement for your business. Use them effectively and you will get noticed and display a voice that will garner the attention of your target niche.

1. Write in-depth, well-researched blog posts.

In this crowded internet culture, your blog posts really need to stand out. The best way to achieve this is to research well and write your posts to be as in-depth as possible.

2. Create a sizeable list of tools and tips for your industry.

Lists are very popular. People love them. And they really love them if they provide valuable information that applies to their daily lives. This is why creating a list of tools is a huge content idea.

Brainstorm some topics to create this list of tools and tips to use in your own campaigns.

3. Conduct your own original research and get published.

People create great content using the research that others conducted. But think about the kind of content you could create if you published your own research. You would attract readers, plus you could link your website to a ton of blogs in your industry.

4. Experts make great partners and help create a strong resource.

There are two essential benefits to creating content with an expert partner.  It’s an opportunity to develop an associate relationship with a key influencer and it gives you access to their network for promotions, launches, etc.

When considering the type of content, don’t worry too much. It doesn’t really matter. It could be an exclusive interview or an hour-long webinar. Whatever you decide, make sure it’s epic.

5. Produce a video series.

Video series are really taking off in the online world. People are watching videos online at an impressive rate. This is an excellent time for a business to invest in this area. Video apps and social media have made producing and sharing videos easier than ever so it’s an excellent time for you to use this medium to your advantage.

6. Conduct interviews with experts in your industry.

This is a great idea for several reasons:

  • It allows you to connect with various of experts in your niche.
  • By contributing, these experts are more immediately aware of your brand.
  • By contributing to your content, it’s more likely that they will share it with their audiences.

Research about 10 to 15 experts in your industry and then request an interview with them on a specific topic. Use the same topic for each interview. When you’ve completed conducting of the interviews, put them together into a compilation content piece.

7. Publish and share an eZine with your audience.

The old tactic of a magazine made new in an online format. A new spin on an old device, updated for the online world, could be an effective move in your business.

8. Make Slideshare presentations with your blogs.

This type of content re-purposing can require some effort, but if done right, it could lead to major rewards for your business.

Ann Hoffman used Slideshare to gain 243,000 views on her blog in 30 days. A great example of how using other formats to publish content can bring effective and successful results for your business.

9. Make a book from your blogs.

By publishing a book, you can immediately increase your authority in the industry.

Have you spent large amounts of time on blogging? If you answered yes, then you probably have enough content for a book draft. Put together related blog posts into a book and then self-publish.

10. Post new, engaging content every day.

Sometimes to really get attention, it’s not so much what you’re delivering, but how you’re delivering it. If you are thinking that you have done everything in your power to publish incredible content, then maybe you should try to increase your content through quantity. Just be sure that the quality is still on par.

Prodigious content can have a massive impact on the success of your business. If done effectively, it will bring traffic, increase awareness of your brand and help you gain new customers.

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Marketing Strategy: Be a Thought-Leader

Trust is the #1 question on the mind of any prospective client.

In order for someone to purchase your products or services, a prospective client must first feel that they can trust you. Waiting until we’re talking about the sale is a big disservice to ourselves and our prospects. A good way to build this trust is to set yourself up as a thought-leader.

Being a thought-leader is providing valuable information, fresh ideas, new perspective, or solutions to ongoing problems. The key is to get inside the heads of your best customers and prospects so you can find out what you need to know. If you learn what issues they are struggling with, you will be able to design the content that will be the most help to them.

Thought leadership in marketing is a way to build trust and show that you’re a valuable resource to your prospective clients before they actually require your services. As a thought-leader, or expert, your prospective market will turn to you for the information and guidance they seek.

Knowing your target market is essential to succeeding as a thought-leader. Key questions to ask yourself: What do they want and/or need to learn? Where do they go for information? How can you become their go-to source?

As a thought-leader, your content will be the answer to their problems. The emphasis should be on sharing your know how without ever mentioning your company or products. Regularly adding value will set you up to be the expert your prospects will seek when a sales opportunity arises. The best tactics for sharing this value-added content are the following:

-Blogs
-White Papers
-E-books
-E-zines
-E-newsletters
-Infographics
-Facebook
-Linkedin
-Twitter
-Webinars/Seminars
-Research and Survey Reports
-Podcasts and YouTube Videos
-Charts and Graphs
-Wiki’s, Forums, and Groups

Positioning yourself as a thought-leader is a powerful marketing strategy. Become a known expert for the beneficial information you provide to your market.

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12 Strategies to Grow Your List with Your Special Offer – Part 2

Here are six more strategies you can incorporate to grow your list by giving away your special offer:

7. Tweet about it. If you are a twitter user, periodically tweet about it and provide the link for people to access it.

8. Place an ad with an organization’s newsletter that reaches your target and offers your special offer. Either do a short article and have them link to get the “full report” or place and ad that drive people to your website to download the report.

9. Run banner ads. Put a compelling invitation on sites where you market frequents to gain attention and drive them to your site.

10.Include it in your newsletter. Include a short blurb and link to your free report in your newsletter as a standard item in every edition.

11.Take snippets from the report and post it as teaser content in your blog – Once again this is a great way to gain exposure, engage your audience and drive them to your web site wanting more. Remember, for blogs, you want to use key words that are relevant to your target audience. So this is a great opportunity for you to add your personal touch, stories, anecdotes and applications to attract new prospects.

12. Put a link to your offer in your bio when doing article marketing or other communications where your bio is required and it is appropriate. Providing a link to your offer in your bio is not as appropriate for verbal introductions when speaking on a telecall, event, or radio program. But it can be very appropriate at the end to invite people to become more familiar with you.

12 Strategies to Grow Your List with Your Special Offer – Part 1

Here are the first six strategies you can incorporate to grow your list by giving away your special offer:

1. Put your special offer in the top portion of your website making it visible and compelling. You will drive people to your website through different mediums, and it is also a visible, compelling offer for all visitors.

2. Offer it as a freebie at a speaking engagement – give them a compelling summary and the link. The idea is to capture a name so you can begin a relationship. No name, no relationship. Therefore you do not want to hand out your special offer, you either want to have people sign up and send it to them, or have them go to your website. Having people sign up or give you their business card will get you more responses than people going to your site. They are always well intentioned, but time gets away, other priorities take over, and fewer people will make it to your site to sign up.

3. Place a promotion on the back of your business card – tell others about it when you hand out your card. The special offer is a foundational marketing activity to drive people to your site so they can learn more about you, and get something of value. And you get a name.

4. Add it to your signature line of your email. Simple, effective, and will grow your list.

5. Use it as a free offer for someone to “check you out” when promoting a teleseminar or event. This is a great way for people to become more familiar with you first before committing to something such as a teleseminar or workshop. Relationships builds by the prospect being willing to spend more time and then money as the relationship grows. A special offer is kind of like holding hands before kissing.

6. Use it in your social networking. People often find out about you through your social networking circles before they’ve ever been to your web site. So be sure to use all the tools that are available through your social networks to attract visitors, gain their attention, show relevance, and drive them to your site so they can learn more about you, and you can begin to develop a relationship.

Watch for six more strategies to grow your list – coming soon!

3 Strategies to Fill Your Workshop

Training programs are a powerful tool for growing a business when used effectively. They can generate substantial income, establish you as a creditable expert in your industry, attract more prospects and convert them to clients. With training programs like workshops, seminars, teletrainings and webinars, you receive these benefits plus the satisfaction of providing a valuable service that impacts the lives of those you serve.

The key is to fill your workshops so you impact more lives, become known in your industry and generate revenue for your business. This article will discuss three strategies you can use to effectively market your training programs and have a sold-out event every time.

STRATEGY 1: DON’T MARKET RANDOMLY

There is a system that will support you in filling your training events. Most business owners make the same mistake where their marketing is not strategic or targeted. It involves random activities such as posting fliers, running miscellaneous ads, and sending one email to their potpourri list of contacts. With random activities such as these, training programs do not sell out and you may become discouraged.

For the best results, focus your efforts on a specific target market. Speak their language, attract their attention and offer solutions that meet their needs. Choose a specific target market so you are able to deliver your sales message in the many places they frequent.

The more targeted your market the more effective your message will be. You will reach the right audience and get great results.

STRATEGY 2: “TOUCH” PROSPECTS FREQUENTLY AND REGULARLY

The best way to have maximum attendance at your training programs is to start marketing early by “touching” (contacting) your prospects numerous times in advance, giving them value, and familiarizing them with you and the upcoming event.

Do that by offering them value-added products and services for free that relate to your training program. This puts your event on their radar screen and familiarizes them with what they will be experiencing. These offers could include a special report, an article, an audio product, or a teleseminar. The key is to send numerous free offers over time, giving them more opportunities to become familiar with you, to trust you, and be willing to invest their time and money with you.

Studies indicate that new prospects will only spend a small amount of time and money when they first discover you and your business. Over time, as they become familiar with you they will invest more time and money. It is uncommon for someone to show up at your event and spend their time and money, with no knowledge of you other than what they’ve read on a random flier or ad.

STRATEGY 3: MAKE IT COMPELLING AND GET THEM TO ACT

In today’s market of constant media overload, it is more important than ever for your marketing efforts to “rise above the noise”, so you will be seen and heard, and capture the attention of your target market.

In order to “rise above the noise” and catch the reader’s attention, you must:

· Have compelling product offerings that meet the needs of your target market;

· Attract your audience’s attention with a message that speaks their “language”.

· Give your reader a call to action that creates urgency.

Because people buy for two main reasons, to seek pleasure or avoid pain, create a message that relates to them and makes them say, “That’s me…” and “I need that NOW”.

Applying these strategies will have a significant impact on the success of your training programs. Do not give up if your first one isn’t SRO (Standing Room Only). Most aren’t. It takes time to build your contact list, become known in your industry, and for people to experience first-hand that your programs are worth their time and investment.

As with any business building strategy you want to plan, focus your efforts, implement your activities, adjust as needed, and be persistent and patient. If you follow the strategies we’ve discussed, your attendance rates will rise and grow over time. You will increase your opportunities to serve more people and impact your bottom line.

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5 Step Process for Delivering a Client Getting Complimentary Session

Would you like to be able to talk with your prospective clients
and easily turn them into happy, playing clients?

If so, here is a 5 step process for delivering a client getting
complimentary session:

1.  Put the prospect at ease. Have a light and
BRIEF conversation to put the prospect at ease.
A couple minutes to break the ice will go a long
way to make the connection throughout the
remainder of the call.

Tell them that the goal of the session is to learn
more about where they are and what they
are wanting to achieve, and for you to tell them
more about you and your services. Then you will
determine together if you are a good fit to work
with each other. Ask them if that sounds like
what they had in mind and if that is o.k. (getting
this affirmation and permission is important).

2.  Help them to identify what they want. You want
them to experience how they’re going to feel when
and if they achieve their goal. Ask them open ended
questions to get them to experience WHAT THEY WANT.
Ask them how it will feel like when they get there, how
their life will be different, why it is important, and how
bad do they want it, etc.

3.  Help them to identify where they are currently
as it relates to their area of need. When conducting
the complimentary session, simply ask them where
they are currently with their issue or goal. Ask
them what is holding them back, what is the impact
of these challenges, why they are having them, and
any other open ended questions that relates to WHERE
they are CURRENTLY at and how it affecting them.

4.  Have them experience the pain and displeasure of
not achieving what they want to accomplish. You want
your prospect to identify the loss that will come with
them not achieving their desire. Have them use
descriptive words and phrases to help them connect
to NOT ACHIEVING what they want.

5.  Articulate for them how you can help them get from
where they are to where they want to be, and ask
them to hire you. Show them how you are the solution
to help them achieve their goals. Explain the benefits
and rewards they will receive from working with you.
Tie your coaching services to the needs they addressed
in the session. Connect the benefits of working with
you to their desires, and the pain of not achieving their
goals. Then ask them to hire you.


Would you like more tips like this?
How about 52 more?  Check out the One Step Forward to Success Action Plan and receive 52 action steps to help you grow your business
systematically and easily one step at a time.  Oh, and it’s free.  Check it out here:
http://www.takeonestepforwardtosuccess.com

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Quick Tips on How to Create a Compelling Special Offer to Grow Your List

Creating a special offer can be a big task, and can overwhelm and paralyze people.  And yet this is a very critical element to your business. In fact, you MUST have a special offer (numerous ones) to attract your prospects to you and grow your list.

I remember my first special offer took me approximately 35 hours to create.  I toiled, tweaked and labored over that thing because I was doing it on my own with no support or guidance.
I’m happy to say that now I have about 10 special offers that didn’t take me 35 hours to create. And you can too.
So that you don’t have to toil next time you create your special offer, here are 10 tips to make it easier:
  1. Have a compelling title – This is what gets people’s attention.  It can be the best special offer ever and get overlooked because it does not attract your market’s attention. Make your title be about avoiding a BIG pain or seeking a GREAT benefit.
  2. Have an attractive cover – Even though we are not supposed to, yes, we do judge a book (or special offer), by its cover.
  3. Give plenty of value – You would think this goes without saying, but the LAST THING you want to do is leave your reader feeling cheated – even if your offer was free.  You don’t have to give away all your secrets, but make your reader feel satisfied with the information they have received.
  4. Be conversational – Be personal and conversational so the reader feels you are talking to them and that they are getting to know you.
  5. Create aesthetic appeal – Take the time to add white space, photos, quotes and other elements to add aesthetic appeal to your report.
  6. Grab their attention – Make sure your opening pulls the reader in right away by addressing the problem and letting them know what solution you will be providing in your report.
  7. Structure your report – First addresses the problem of your reader and the ramifications of that problem. Then address the solution and the benefits of that solution.  Be sure to make mention throughout of how your products, programs and services provide the solution they need.
  8. Have a call to action – What steps do you want the reader to take next?  Contact you for a consultation?  Download another free offer?  Invest in a program?  Be sure to tell them what you want them to do next.
  9. About the Author – You can put this at the beginning or the end, but let people know more about you. Be sure to make the connection back to them and their needs.
  10. Consider putting your special offer in different mediums – Consider putting your special offer in audio or video form to add variety.
I hope these tips make your next special offer easy to create. If you like this information, you can get 52 more tips like this here www.TakeOneStepForwardToSuccess.com

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